NFL for Women

Yesterday I was watching the dreadful Bengals game with my husband when I noticed something pretty important.  There weren’t any commercials geared towards women, but am I the only woman watching football on a Sunday with my husband?  No, according to research by the NFL and The Nielsen Company there are more than 45 million women tuning in to watch the beloved sport each weekend.  45 MILLION women tuning in to watch football and we don’t even get a single commercial, that is just crazy talk.  I can’t tell you how many truck commercials and beer commercials and men shaving commercials I watched yesterday and the interesting thing is that I am the main shopper of the household.  I would go out on a limb to say that most households are the same way, so why don’t they show commercials for women?

A print ad from the “N.F.L. Women's Apparel, Fit For You” campaign. (http://www.nytimes.com)

They don’t have to be tampon commercials, we obviously like beer and football too or else we wouldn’t be sitting with you on the couch all day on Sundays.  I could see a great beer commercial with women, not women wearing scandalous clothes but normal looking women that like to sit on the couch and watch football too.  Or a commercial for women that advertises NFL gear, specifically the Alyssa Milano line would be nice.  Here is another fun stat, according to research by the Nielsen Company, an average of 41.9 million women 18 and older watched Super Bowl XLIV — the most on record, and more than watched the Academy Awards this year.  Don’t you think they should get this right before we get to the next Super Bowl?

What are your thoughts?  Guy or gal, I’d love to hear what you think on this topic.

All stats used in this blog were taken from an article from the NY Times – http://www.nytimes.com/2010/08/26/business/media/26adco.html The idea for the blog was allllll mine!

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3 responses to “NFL for Women

  1. I couldn’t agree more!

  2. You go girl. How about a commercial of hunks washing our car with tight shorts but no t shirt on while we sit in front of screen tv oblivious to their antics to get our attention from the tv.

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