Have you missed my rants? I know that one friend (a-hem Kendra) loves them and thinks that they are funny. I haven’t been in a rant-kind-of-mood lately but I really got heated after driving north on I-71 after being at work downtown yesterday. Going up 71 listening to Pandora (I love you iPhone) and then out of the corner of my eye I see a billboard that reads something like, “Give your fat jeans to your girlfriend.” REALLY? That’s what girlfriends do these days? They just give their “FAT” jeans to each other. When was the last time you asked your friend if she wanted your “FAT” jeans to wear? I’m assuming that you have never asked that of your friend because you are FRIENDS!
What was the billboard message for? Again, I was driving up 71 from work and I didn’t have time to give it my full attention but I believe it was for a fitness club called, Keep it Tight Fitness, located here in Cincinnati. I don’t want to harp too much on a local fitness club especially when it is a boutique shop and not some over-hyped big box fitness center but I couldn’t help to think how harsh that message was for me. After seeing that billboard I keep replaying a conversation in my head similar to this:
“hey, I don’t fit in my fat jeans anymore but thought maybe I could pass them along to you.”
“oh thanks, I love when my friends pass me the jeans that don’t fit them because they have lost weight and I am in need of jeans that used to be their size, how did you know I wanted your fat jeans?”
Could you imagine that conversation? I’m obviously exaggerating a bit but that is what the billboard made me think about. Maybe that is the idea, get the overweight chicks to think about their friend passing them the fat jeans – is it reverse psychology? Am I being too sensitive? What do you think about the billboard? Did you see it and if you did, what did it make you think about if anything at all? I love marketing and I love a good discussion, so let’s hear your thoughts.